"X-Trek is revolutionary because it offers uninterrupted play. The need to stop a race to recharge is a long-standing source of frustration to Micro R/C enthusiasts.

X-Trek cleverly solves this problem by providing a charging station that's built right into the track, letting players recharge as often as they like without stopping the action. And that's not all: X-Trek is the first and only system that lets players instantly incorporate programmable stunts within the standard R/C movements on or off the track, and it's the first and only Micro R/C system to offer 2 speeds. Plus, as the smallest programmable Micro R/C available (only 2.25" long), it's in line with the current trend of smaller, space-saving R/C sets.

The appeal to retailers is just as strong. In a product category that can be both high-priced and harsh to those who fail to keep up with the latest trends, Silverlit is offering a set that's far more technologically evolved than the rest - and at an ultra-low price point to boot. The potential for volume sales is also remarkable: The rich variety of collectible, interchangeable sets and add-ons (more than a dozen in all) has the potential to keep consumers coming back for more, translating into plenty of after-market value. The attractive, modern-looking packaging requires minimal shelf space and is well-suited for a wide variety of retail outlets; plus, it's colorful enough to draw kids' attention and sophisticated enough to catch the eye of the discerning collector.

Silverlit is actively promoting X-Trek through all media outlets with a national public relations campaign, and there's already a positive buzz among mass and specialty retailers who realize that it's exactly the product that consumers - and retailers - have been waiting for. X-Trek is more than just the best way to keep "up to speed" with the lucrative Micro R/C trend - it's the next generation of Micro R/C action.